Founder, operator & investor
Built, led & backed
A running catalog of the products I’ve created, the teams I’ve led and the companies I’ve invested in, from open source plugins to a neighborhood burger joint.
- Started
- 5
- Led
- 5
- Backed
- 2
- Acquired
- 3
- Now
- Leading Jetpack, building WP Rollback and backing Atarim and Rosemarie’s.
Timeline
How it all overlaps
Each line runs from the year I started to the year I stepped away. Lit lines are still going.
- Quick Checkout Built
- GiveWP Built
- WP Rollback Built
- Google Maps Builder Built
- WP Business Reviews Built
- StellarWP Led
- Atarim Backed
- Rosemarie’s Backed
- SolidWP Led
- StellarPay Led
- Jetpack Led
- Kadence Forms Led
Built
Things I started
Plugins and products I founded or created, from my first WooCommerce add-on to a donation platform used by more than 100,000 nonprofits.
5 products
-
Active
WP Rollback
Safely roll back WordPress plugins & themes to previous versions.
Still involved -
Acquired
GiveWP
Donation platform for WordPress powering 100k+ organizations and nonprofits’ fundraising campaigns.
Through 2025 -
Acquired
WP Business Reviews
Aggregate and showcase reviews from multiple platforms.
Through 2025 -
Sunset
Google Maps Builder
Custom, embeddable Google Maps for WordPress sites.
Through 2018 -
Acquired
Quick Checkout
Add Woo’s checkout on any page for a higher conversion rate.
Through 2017
Led
Teams and brands I’ve run
Operator roles where I owned the strategy, the roadmap or the whole business.
5 roles
-
Active
Jetpack
Powerful WordPress plugin that enhances millions of websites with essential tools for increasing visibility and securing their online presence.
jetpack.com (Jetpack’s site)Still involved -
Active
Kadence Forms
Standalone plugin, feature-rich form builder built in partnership with KadenceWP while at StellarWP.
Through 2025 -
Active
StellarPay
Next-gen payments for WordPress, integrating Kadence Forms and WooCommerce.
Through 2025 -
Active
StellarWP
Led portfolio brand & product strategy across multiple market-leading plugins.
Through 2025 -
Active
SolidWP
Guided the transformation of iThemes into SolidWP with a refreshed vision and UX.
Through 2024
Backed
Companies I invest in
Bets on people I believe in, in software and in my San Diego neighborhood.
2 investments
-
Active
Rosemarie’s
Neighborhood San Diego burger concept with multiple locations, community events, and unique taste experiences.
Still involved -
Active
Atarim
The first AI-powered creative team built to help you level-up deliverables, spot the unseeable, and turn vague requests into clear actions – in real time.
atarim.com (Atarim’s site)Still involved
Also built
This website
You could count this site as a project too. I started it in 2009, when I first started working with WordPress, and I’ve kept iterating, curating and adding to it ever since. That’s the joy of building your own website.
Open to it
Building something?
I still invest, and I code for fun on open source when time allows. If you’re working on something I should see, say hello.