Life, Software, and
Everything in Between

From WordPress to design, from user experiences to life experiences, I write about it all.

Business

13 posts

Development

25 posts

Life & Travel

15 posts

WordPress

30 posts

Latest article

  • Building Is the Easy Part Now
    August 12, 2026
    AI has made building software cheaper and faster. Twenty years after Getting Real, the harder problem is deciding what deserves to exist and whether its complexity is worth carrying.
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Short-form

  • Found my name… in a bottle of Bulgarian water
    November 10, 2025
    During the Automattic AI meetup in New York, a teammate from Bulgaria casually mentioned that there’s…

  • The Repository Article
    October 23, 2025
    If you haven’t heard or read, I recently joined Automattic. This made a decent splash in…

  • GoFundMe Creates 1 Million+ Nonprofit “Donation Pages” No One Asked For
    October 22, 2025
    Imagine finding out from your donors that they gave money to a campaign that you don’t…

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Long-form

  • When Taste Becomes Executable
    July 28, 2026
    AI can turn product judgment into working software faster than ever. The real question is what…
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  • What I’d Build If I Had to Start Over in WordPress Today
    May 6, 2026
    About 12 years ago, right after we launched GiveWP, we did what a lot of WordPress…
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  • From Milestones to Memories, A Look Back at 2025
    February 3, 2026
    2025 was one of those years that leaves a real mark. I turned 40, married the…
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  • Two Months In, Why I’m Optimistic About Jetpack’s Future
    December 4, 2025
    My first two months at Automattic have been a mix of learning, observing, and starting to…
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  • Unlock the Power of WordPress.org Keyword Notifications
    October 28, 2025
    Custom keyword notifications are one of the most valuable yet underutilized features available on WordPress.org. For…
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  • A New Chapter: Joining Automattic to Lead Jetpack
    October 20, 2025
    A few months ago, I shared that I was closing a major chapter of my career….
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