My Blog:
Life, Software, and Everything in Between
Writings and musing while working with WordPress and SaaS for the last 10+ years.

Feeling the Need to Build with My Hands
I’ve felt a strong urge to do more with my hands lately. Two years ago, I purchased my first actual home, and since moving in, I have…

Journey to Athens: My Unforgettable Experience at WordCamp Europe 2023
I had the privilege of both attending and sponsoring WordCamp Europe 2023, which took place from June 8th to 10th in the city of Athens, Greece. The…

SolidWP: Our Journey to Rebranding a Long-Established WordPress Brand
Rebranding a large software project is a bit like turning a speedboat versus a cruise ship – it takes much longer to turn the latter, and there’s…

The Best of 2022: Growing in Life Personally, Physically, and Professionally
Now that 2022 is in the books its time to reflect and look back on the year. And what a year it was! A lot happened in…

Bringing strategy and focus to additional brands: iThemes, Kadence, and Iconic
My main focus has been on GiveWP for the better part of the last 8-years. In that time we have taken the brand from an idea to…

Why I invested in a founder and his business: Vito Peleg and Atarim
It’s common to hear investors talk about investing in founders more so than their solutions. To me, having an excellent founder paired with a project they are…

Released! Two new blocks to display business info and reviews from Google and Yelp
One of the first WordPress plugins I developed more than 10+ years ago was a widget to pull in reviews from Yelp. I called it Yelp Widget…

Catch me at WordCamp Europe 2022 speaking about WordPress acquisitions
It’s finally that time again. In-person WordCamp’s are back! I’m proud to announce that this June I’ll be speaking on a panel at WCEU in Porto, Portugal…

Creating my first WordPress Block Directory plugin: Donation Form Block for Stripe
Did you know that WordPress has a subsection of the plugin directory called the “Block Directory” that allows you to install single-block plugins? It’s still very new…