Software creator & product leader
My work is about purposeful software: products that bring ideas to life, connect communities, and drive meaningful impact.
Bill of materials
Now
Working full-time at Automattic to lead the Jetpack team, empowering millions of WordPress sites. I also maintain other open source projects and stay involved as an investor.
View all projectsPosting short notes and longer articles about product life, WordPress, and everything in between.
My writingWordCamps, podcasts, meetups, and more. Currently I'm rebooting the San Diego WordPress Meetup and connecting with local designers & builders.
View eventsPrototyping small tools, exploring component animations, and tracking training progress.
View my GitHubWriting
From release notes to road notes: WordPress, design, and the lived moments that give it meaning.
A year ago, I said you'd see meaningful changes in how Jetpack looks, feels, and communicates its value. Here's my honest look at how that went, and what's next.
Read post 8 min read
AI has made building software cheaper and faster. Twenty years after Getting Real, the harder problem is deciding what deserves to exist and whether its complexity is worth carrying.
Read post 4 min read
AI can turn product judgment into working software faster than ever. The real question is what happens when that taste meets review, context, and the responsibility to care.
Read post 4 min read
Events
Upcoming dates and recent appearances, talks, podcasts, and videos worth checking out featuring yours truly.
Most recent
I'm heading to Phoenix for WordCamp US 2026 in my role leading Jetpack at Automattic. WordCamps have been a big part of my WordPress journey, and I'm looking forward to spending four days with the people building, using, and shaping…
Previously, I co-founded GiveWP — the #1 donation plugin for WordPress.
Read my story
